The three numbers that matter
- Invoiced — what you've billed in a period. This is your sales activity (accrual basis), and it's what most people mean by “revenue”.
- Collected — the cash that has actually landed in your account (cash basis). This is what you can genuinely spend.
- Outstanding — the all-time total still owed to you by clients who haven't paid yet.
Seeing all three together is what reveals the truth. A big invoiced number with a small collected number means you're working hard but not banking it. A large outstanding balance means a lot of your effort is sitting in other people's accounts.